Bangkok (November 11, 2024) — Eisai (Thailand) Marketing Co., Ltd., a leader in the pharmaceutical industry for Alzheimer’s disease treatment, has partnered with Live Well Living Co., Ltd. the developer, and service provider of senior living properties of NAYA Residence, signing a memorandum of understanding to promote understanding of disease prevention and access to treatment for Alzheimer’s disease and dementia in Thailand. The collaboration focuses on developing a comprehensive ecosystem and solutions for brain health for Alzheimer’s patients, elderly, or independent agers, and interested individuals, aiming to promote prevention, and building cognitive reserve to delay cognitive decline in these groups.
Mr. Kanazawa Shohei, President of Eisai East Asia and Global South (EAGS) region, said, “Alzheimer’s disease is a growing threat for patients and families in Thailand, with projections indicating patient numbers will increase to 1.1 million by 2030 from approximately 700,000 currently, significantly impacting Thai society. To reduce these impacts, Eisai will utilize our expertise and knowledge, working alongside our partners to promote brain health, prevent, and delay cognitive impairment. This collaboration with LivWell will enable us to develop more comprehensive solutions, particularly in promoting brain health through various activities and processes, combining Eisai’s expertise in Alzheimer’s disease with LivWell’s experience as a pioneer in developing suitable residential solutions for elderly or independent agers.
Furthermore, Mr. Nattapan Nimmanpatcharin, President of Eisai (Thailand) Marketing Co., Ltd., stated that the collaboration between Eisai and LivWell presents a significant opportunity for groups at risk of Alzheimer’s disease to access innovations that promote good brain health, which will effectively help increase cognitive reserve. This will play a crucial role in reducing the risk of Mild Cognitive Impairment (MCI) and delaying the onset of Alzheimer’s disease in the future. We believe that prevention, stimulation, and brain health care from working age and near-retirement age are key to fighting Alzheimer’s disease in the long term.
This collaboration will cover several important aspects, including raising awareness about Alzheimer’s disease and brain health, developing innovations for brain stimulation and exercise at the Brain Health Vitality center, which is our first collaboration with LivWell at NAYA Residence. Here, interested individuals can assess their brain health and engage in brain-stimulating activities independently. Therefore, integrating brain health promotion concepts into residential spaces serves as a true model for developing independent living products. Additionally, Eisai and LivWell focus on developing a robust ecosystem for Alzheimer’s disease by collaborating with relevant stakeholders, aiming to create a Dementia Community friendly environment together in Thailand.
Dr.Nart Fongsmut Board Director and Director – Health & Wellness Live Well Living Co., Ltd..or LivWell, said that LivWell is committed to improving the quality of life for elderly people in Thailand to live independently under the concept “Live a Meaningful Life.” This NAYA Residence riverside residential project is designed to promote a vibrant lifestyle for the elderly, focusing on comprehensive care for both physical and mental health. Additionally, we want to enhance residents’ quality of life, particularly in wellness. We are committed to elevating healthcare for the elderly, especially brain health, to prevent and delay dementia and Alzheimer’s disease, which is becoming an increasingly important issue in Thailand. This collaboration with Eisai marks a significant step in helping to expand the scope of comprehensive healthcare, covering everything from building knowledge and understanding about brain health prevention and promotion to developing residential solutions that enable the elderly to live quality lives.
LivWell emphasizes developing brain potential through activities that stimulate continuous brain usage, including exercise and social interactions in our way. Additionally, we agree with Eisai that establishing the Brain Health Vitality center together with NAYA Residence the first independent living facility. This a first pilot project that we believe will help participants build cognitive reserve through brain-stimulating activities combined with exercise and social interactions in LivWell’s style, which will help reduce the risk of cognitive impairment and Alzheimer’s disease in the future.
This collaboration will span 2 years, during which both parties will jointly develop projects and activities to address the needs of Alzheimer’s patients and their families, the elderly, or independent agers in Thailand. This includes developing solutions for housing, healthcare, and social support. Through this collaboration, Eisai and LivWell hope to create a positive impact on the lives of Alzheimer’s patients and their families, and elderly or independent agers, as well as raise awareness and access to Alzheimer’s treatment in Thailand. They also aim to promote prevention and delay of cognitive decline in working-age populations and retirees to create a society with good brain health and reduce the risk of Alzheimer’s disease in the future.
